Zeithaml, Valarie A. Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. - 3rd - New Delhi : Tata McGraw - Hill Publishing Company Limited, c2003. - xx, 668 p. : ill. ; 21 cm. ISBN: 0070530424 Subjects--Topical Terms: Business.Marketing management.Services marketing.Consumer behavior.Marketing research.Marketing strategy.Marketing communication. Dewey Class. No.: 658.8