TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Bitner,Mary Jo.
TI  - Services marketing: integrating customer focus across the firm / 
SN  - 0070530424
U1  - 658.8 22
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw - Hill Publishing Company Limited
KW  - Business
KW  - Marketing management
KW  - Services marketing
KW  - Consumer behavior
KW  - Marketing research
KW  - Marketing strategy
KW  - Marketing communication
N1  - Business
ER  -