TY  - BOOK
AU  - Zeithaml, Valarie A. 
TI  - Services marketing: integrating customer focus across the firm 
SN  - 9780070700994
U1  - 658.8 22
PY  - 2011///
CY  - New Delhi
PB  - Tata McGrawHill Education Private Limited
KW  - Business
KW  - Marketing management
KW  - Services marketing
KW  - Consumer behavior
KW  - Marketing research
KW  - Marketing strategy
KW  - Marketing communication
N1  - Business
ER  -