TY  - BOOK
AU  - Rayport,Jeffrey F.
AU  - Jaworski,Bernard J.
TI  - E-commerce
SN  - 0072465212 
AV  - HF5548.32 .R39 2001
U1  - 658.872 22
PY  - 2001///
CY  - New York, N.J.
PB  - McGraw-Hill/Irwin
KW  - Business
KW  - Electronic commerce
KW  - Internet advertising
KW  - Internet marketing
KW  - Marketing management
KW  - Electronic marketing
KW  - Tele marketing
KW  - Market communication
KW  - Electronic business model
KW  - Branding
KW  - Network infrastructure
KW  - Digital media communication
N1  - Includes bibliographical references and indexes; Business
ER  -