Business market management(B2B) :  understanding, creating, and delivering value / 
James C. Anderson ... [et al.]. 
 - 3rd ed. 
 - India :  Dorling Kindersley,  c2011. 
 - xxii, 470 p. :   ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9788131731635  619.00 
<br/><br/><label>LCCN: </label>2008012486 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business.<br/>Marketing management.<br/>Management - Business market. <br/>Market strategy.<br/>Business channel management.<br/>Customer management.
<br/><br/><label>LC Class. No.: </label>HF5415.1263  / .A53 2009 
<br/><br/><label>Dewey Class. No.: </label>658.87