Hutt, Michael D. <br/><br/>
Business marketing management :   b2b / 
Michael D. Hutt, Thomas W. Speh. 
 - 11th ed. 
 - Australia :  South-Western Cengage Learning,  c2013. 
 - xxx, 444 p. :  ill. ;  25 cm. 
<br/><br/>Includes Index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781133189572  5775 1133189571 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business.<br/>Marketing.<br/>Management.<br/>Business marketing strategy.<br/>Organizational behavior.<br/>Customer relationship.<br/>Strategic plan.<br/>Supply chain management.<br/>Marketing communication.
<br/><br/><label>Dewey Class. No.: </label>658.8