Dhar, Mainak. <br/><br/>
Brand management 101 :  101 lessons from real-world marketing / 
Mainak Dhar. 
 - New Delhi :  Wiley (India),  c2007. 
 - vii, 215 p. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9788126513185   553.41 81265113187 
<br/><br/><label>LCCN: </label>2008471510 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business.<br/>Marketing.<br/>Sales Promotion.<br/>Pricing.<br/>Products.<br/>Brand name products.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / D53 2007 
<br/><br/><label>Dewey Class. No.: </label>658.827