Marketing strategy :  a decision-focused approach / 
Orville C. Walker ... [et al]. 
 - 5th ed. 
 - New Delhi :  Tata McGraw Hill,  c2006. 
 - xix, 346 p. :  ill. ;  26 cm. 
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<br/><br/><label>ISBN: </label>9780070611436  667.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business.<br/>Marketing management.<br/>Marketing strategy.<br/>Business strategy.
<br/><br/><label>Dewey Class. No.: </label>658.802