Marketing strategy
a decision-focused approach
Walker, Orville C.
text
xxu
New Delhi
Tata McGraw Hill
c2006
5th ed.
monographic
eng
xix, 346 p. : ill. ; 26 cm.
Orville C. Walker ... [et al].
Includes index.
Business
Business
Marketing management
Marketing strategy
Business strategy
658.802
9780070611436
BD-DhSEU
160123
20240320124122.0
15033