Marketing /
Michael J. Etzel ... [et al].
- 14th ed.
- New Delhi : Tata McGraw Hill, c2007.
- xxvi, 880 p. : ill. ; 24 cm.
9780070151567
Business.
Marketing management.
Marketing environment.
Global marketing.
Marketing research.
Marketing strategy.
Marketing communication.
Sales management.
Advertising.
658.8