TY  - BOOK
AU  - Etzel, Michael J.
TI  - Marketing
SN  - 9780070151567
U1  - 658.8 22
PY  - 2007///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Business
KW  - Marketing management
KW  - Marketing environment
KW  - Global marketing
KW  - Marketing research
KW  - Marketing strategy
KW  - Marketing communication
KW  - Sales management
KW  - Advertising
N1  - Business
ER  -