TY  - BOOK
AU  - Coughlan, Anne T.
TI  - Marketing Channels
SN  - 9788131717431
U1  - 658.87 22
PY  - 2009///
CY  - India
PB  - Dorling Kindersley
KW  - Business
KW  - Marketing management
KW  - Marketing channels
KW  - Supply chain management
KW  - Marketing strategy
N1  - Business
ER  -