International marketing /
Vern Terpstra, Ravi Sarathy.
- 8th ed.
- India : Harcourt Asia Pte Ltd, c2000.
- xxv, 753 p. : ill. ; 24 cm.
0030211123 1041.00
Business. Marketing management. Export marketing. International marketing. International economy. Global marketing strategy. International promotion. Marketing information technology.