Terpstra, Vern.

International marketing / Vern Terpstra, Ravi Sarathy. - 8th ed. - India : Harcourt Asia Pte Ltd, c2000. - xxv, 753 p. : ill. ; 24 cm.





0030211123 1041.00


Business.
Marketing management.
Export marketing.
International marketing.
International economy.
Global marketing strategy.
International promotion.
Marketing information technology.

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