TY - BOOK AU - Terpstra, Vern. AU - Sarathy, Ravi. TI - International marketing SN - 0030211123 U1 - 658.848 22 PY - 2000/// CY - India PB - Harcourt Asia Pte Ltd KW - Business KW - Marketing management KW - Export marketing KW - International marketing KW - International economy KW - Global marketing strategy KW - International promotion KW - Marketing information technology N1 - Business ER -