Czinkota, Michael R. <br/><br/>
International marketing / 
Michael R. Czinkota, Ilkka A. Ronkainen. 
 - 8th ed. 
 - India :  Thomson south - Western,  c2007. 
 - xxx, 646, 36 p. :  ill. ;  28 cm. 
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<br/><br/><label>ISBN: </label>8131501612  690.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business.<br/>Marketing.<br/>International marketing.<br/>Marketing management.<br/>Legal environment.<br/>Trade policy.<br/>International market development.<br/>Export marketing.<br/>Global product branding.
<br/><br/><label>Dewey Class. No.: </label>658.84