TY  - BOOK
AU  - Czinkota, Michael R.
AU  - Ronkainen, Ilkka A.
TI  - International marketing
SN  - 8131501612
U1  - 658.84 22
PY  - 2007///
CY  - India
PB  - Thomson south - Western
KW  - Business
KW  - Marketing
KW  - International marketing
KW  - Marketing management
KW  - Legal environment
KW  - Trade policy
KW  - International market development
KW  - Export marketing
KW  - Global product branding
N1  - Business
ER  -