Wells, William. <br/><br/>
Advertising :  principles & practice / 
William Wells, Sandra Moriarty, John Burnett. 
 - 7th ed. 
 - India :  Dorling Kindersley,  c2006. 
 - xxxi, 592 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9788131714140 
<br/><br/><label>LCCN: </label>2005047639 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business.<br/>Advertising.<br/>Advertising media.<br/>Strategic research.<br/>Advertising media.<br/>Sales promotion.<br/>Public relation.
<br/><br/><label>LC Class. No.: </label>HF5823  / W455 2006 
<br/><br/><label>Dewey Class. No.: </label>659.1