TY  - BOOK
AU  - Wells,William
AU  - Burnett,John
AU  - Moriarty,Sandra E.
TI  - Advertising: principles & practice 
SN  - 9788131714140
AV  - HF5823 W455 2006
U1  - 659.1 22
PY  - 2006///
CY  - India
PB  - Dorling Kindersley
KW  - Business
KW  - Advertising
KW  - Advertising media
KW  - Strategic research
KW  - Sales promotion
KW  - Public relation
N1  - Includes bibliographical references and index; Business
ER  -