All you need is a good idea! : how to create marketing messages that actually get results /
Jay H. Heyman.
- Hoboken, N.J. : Wiley, c2008.
- xxix, 236 p. ; 24 cm.
Includes index.
9780470237915
2007052407
GBA847894 bnb
014566754 Uk
Business. Marketing management. Advertising. Small business _ marketing.