TY  - BOOK
AU  - Heyman,Jay H.
TI  - All you need is a good idea!: how to create marketing messages that actually get results 
SN  - 9780470237915
AV  - HF5415 .H449 2008
U1  - 658.8 22
PY  - 2008///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Business
KW  - Marketing management
KW  - Advertising
KW  - Small business _ marketing
N1  - Includes index; Business
ER  -