TY  - BOOK
AU  - Trout,Jack
TI  - In search of the obvious: the antidote for today's marketing mess 
SN  - 9780470288597 
AV  - HF5415 .T729 2008
U1  - 658.8 22
PY  - 2008///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Business
KW  - Marketing
KW  - Advertising
KW  - Brand name products
KW  - Marketing process
N1  - Includes bibliographical references and index; Business
ER  -