TY  - BOOK
AU  - Stern, Joel M.
AU  - Rose, Irwin.
TI  - Against the grain: how to succeed in business by peddling heresy 
SN  - 0471216003
U1  - 338.6041 22
PY  - 2003///
CY  - New Delhi
PB  - John Wiley & Sons, 
KW  - Economics
KW  - Economic value added
KW  - Corporations-valuation
KW  - Capital investments-decision making
KW  - Managerial economics
N1  - Economics
ER  -