Peter, J. Paul. <br/><br/>
A preface to marketing management / 
Peter, J. Paul. 
 - 8th ed. 
 - Boston :  McGraw-Hill,  c2000. 
 - xviii, 318 p. :  ill. ;  23 cm. 
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<br/><br/><label>ISBN: </label>0073661511 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business.<br/>Marketing management.<br/>Marketing research.<br/>Product management.<br/>Global marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8