Hair, Joseph F. <br/><br/>
Marketing research :  a practical approach the new millennium / 
Joseph F. Hair, Robert p. Bush, David J. Ortinau. 
 - Boston :  McGraw-Hill,  c2000. 
 - xxii, 682 p. :  ill. ;  26 cm. 
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<br/><br/><label>ISBN: </label>0256195552 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business.<br/>Marketing research.<br/>Marketing management.<br/>Information management.<br/>Decision support system- Marketing.<br/>Strategic planning.
<br/><br/><label>Dewey Class. No.: </label>658.83