TY  - BOOK
AU  - Hair, Joseph F.
TI  - Marketing research: a practical approach the new millennium 
SN  - 0256195552
U1  - 658.83 22
PY  - 2000///
CY  - Boston
PB  - McGraw-Hill
KW  - Business
KW  - Marketing research
KW  - Marketing management
KW  - Information management
KW  - Decision support system- Marketing
KW  - Strategic planning
N1  - Business
ER  -