TY  - BOOK
AU  - Churchill, Gilbert A.
AU  - Lacobucci, Dawn.
TI  - Marketing research: methodological foundations 
SN  - 032423693X
U1  - 658.83 22
PY  - 2005///
CY  - Australia
PB  - Thomson South-Western
KW  - Business
KW  - Marketing management
KW  - Marketing research
KW  - Research design
KW  - Research report writting
KW  - Marketing communication
N1  - Business
ER  -