McDaniel, Carl. <br/><br/>
Marketing research essentials / 
Carl McDaniel, Roger Gates. 
 - 5th ed. 
 - USA :  John Wiley & Sons,  c2006. 
 - xvi, 479, 17 p. :  ill. ;  25 cm. 
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<br/><br/><label>ISBN: </label>0471684767 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business.<br/>Marketing management.<br/>Marketing research.<br/>Research communication.<br/>Research ethics.<br/>research design.
<br/><br/><label>Dewey Class. No.: </label>658.83