TY  - BOOK
AU  - McDaniel, Carl.
AU  - Gates, Roger.
TI  - Marketing research essentials
SN  - 0471684767
U1  - 658.83 22
PY  - 2006///
CY  - USA
PB  - John Wiley & Sons
KW  - Business
KW  - Marketing management
KW  - Marketing research
KW  - Research communication
KW  - Research ethics
KW  - research design
N1  - English
ER  -