Peter, J. Paul. Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 7th ed. - New Delhi : Tata McGraw-Hill Education, c2005. - xvi, 579 p. : ill. ; 24 cm. Various multi-media instructional materials are available to supplement the text. ISBN: 9780070601581 715.00 LCCN: 2003071083 Subjects--Topical Terms: Business.Marketing.Consumer behavior.Marketing management.Product strategy.Electronic commerce.Marketing channel strategy. Electronic commerce. LC Class. No.: HF5415.3 / .P468 2005 Dewey Class. No.: 658.8342