TY  - BOOK
AU  - Peter,J.Paul
AU  - Olson,Jerry C.
TI  - Consumer behavior and marketing strategy
SN  - 9780070601581
AV  - HF5415.3 .P468 2005
U1  - 658.8342 22
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw-Hill Education
KW  - Business
KW  - Marketing
KW  - Consumer behavior
KW  - Marketing management
KW  - Product strategy
KW  - Electronic commerce
KW  - Marketing channel strategy.
N1  - Various multi-media instructional materials are available to supplement the text; Business
ER  -