TY  - BOOK
AU  - Cateora, Philip R.
AU  - Graham, John L.
TI  - International marketing
SN  - 0072833718
U1  - 658.84 22
PY  - 2005///
CY  - Boston
PB  - McGraw-Hill
KW  - Business
KW  - Marketing
KW  - International marketing
KW  - Global environment
KW  - International trade
KW  - Global marketing
KW  - Marketing research
KW  - Marketing strategies
KW  - Marketing communication
N1  - Business
ER  -