Arnould, Eric. <br/><br/>
Consumers / 
Eric Arnould, Linda Price, George Zinkhan. 
 - 1st ed. 
 - Boston :  McGraw- Hill,  c2002. 
 - xviii, 750 p. :  ill. ;  26 cm. 
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<br/><br/>
<br/><br/><label>ISBN: </label>0256133603 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business.<br/>Marketing management.<br/>Consumer behavior.<br/>Marketing strategy.
<br/><br/><label>Dewey Class. No.: </label>658.834