TY  - BOOK
AU  - Arnould, Eric.
AU  - Price, Linda.
AU  - Zinkhan, Zeorge.
TI  - Consumers
SN  - 0256133603
U1  - 658.834 22
PY  - 2002///
CY  - Boston
PB  - McGraw- Hill
KW  - Business
KW  - Marketing management
KW  - Consumer behavior
KW  - Marketing strategy
N1  - Business
ER  -