Gilbert, David. <br/><br/>
Retail marketing management / 
David Gilbert 
 - 2nd ed. 
 - India :  Dorling Kindersley,  c2003. 
 - xiii, 457 p. :  ill. ;  24 cm. 
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<br/><br/><label>ISBN: </label>8177588257 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business.<br/>Marketing management.<br/>Retail marketing.<br/>Consumer behavior.<br/>Merchandise management.<br/>Retail communication.<br/>Supply chain management.<br/>Retail marketing strategy.<br/>International retail marketing- retail brand
<br/><br/><label>Dewey Class. No.: </label>658.87