Levine, Michael. A branded world : adventures in public relations and the creation of superbrands / Michael Levine. - Hoboken, N.J. : J. Wiley, c2003. - xi, 260 p. ; 24 cm. ISBN: 0471263664 Subjects--Topical Terms: Business.Advertisement.Public relation.Branding. Dewey Class. No.: 659.2