TY  - BOOK
AU  - Levine, Michael.
TI  - A branded world: adventures in public relations and the creation of superbrands 
SN  - 0471263664
U1  - 659.2 22
PY  - 2003///
CY  - Hoboken, N.J.
PB  - J. Wiley
KW  - Business
KW  - Advertisement
KW  - Public relation
KW  - Branding
N1  - Business
ER  -