Dowling, Grahame. <br/><br/>
Creating corporate reputations :  identity, image, and performance / 
Grahame Dowling. 
 - New York :  Oxford University Press,  c2001. 
 - xx, 299 p. :  ill. ;  24 cm. 
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<br/><br/><label>ISBN: </label>0199241635 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business.<br/>Advertising.<br/>Corporate image.<br/>Corporations - Public relations - Case studies.<br/>Brand name products - Managements.
<br/><br/><label>Dewey Class. No.: </label>659.2