TY  - BOOK
AU  - Dowling, Grahame.
TI  - Creating corporate reputations: identity, image, and performance 
SN  - 0199241635
U1  - 659.2 22
PY  - 2001///
CY  - New York
PB  - Oxford University Press
KW  - Business
KW  - Advertising
KW  - Corporate image
KW  - Corporations - Public relations - Case studies
KW  - Brand name products - Managements
N1  - Business
ER  -