Belch, George E. <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 
George E. Belch & Michael A. Belch. 
 - 5th ed. 
 - Boston, Mass. :  Irwin/McGraw-Hill,  c2001. 
 - xx, 795, 56 p. :  ill. ;  28 cm. 
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<br/><br/><label>ISBN: </label>0072314451  1200.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business.<br/>Marketing management.<br/>Advertising.<br/>Marketing communication.<br/>Marketing channel.
<br/><br/><label>Dewey Class. No.: </label>659.1