TY  - BOOK
AU  - Belch, George E.
TI  - Advertising and promotion: an integrated marketing communications perspective 
SN  - 0072314451
U1  - 659.1 22
PY  - 2001///
CY  - Boston, Mass.
PB  - Irwin/McGraw-Hill
KW  - Business
KW  - Marketing management
KW  - Advertising
KW  - Marketing communication
KW  - Marketing channel
N1  - Business
ER  -