01042nam a22003497a 4500
4464
BD-DhSEU
20160412110612.0
160309b xxu||||| |||| 00| 0 eng d
0072415444
BD-DhSEU
BD-DhSEU
22
659.1
Arens, William F.
11693
Contemporary advertising /
William F. Arens.
8th ed.
Boston :
McGraw-Hill Irwin,
c2002.
xxxii, 614, 70 p. :
ill. ;
28 cm.
Includes bibliographical references and indexes.
Business
Business.
11694
Advertising strategy.
2503
Crafting marketing.
13071
Consumer behavior.
13072
Marketing communication.
1019
Sales promotion.
13073
Personal selling.
4422
Public relation.
13074
Corporate advertising.
1034
Media advertising.
12679
RH
ddc
BK
3123
3123
0
0
ddc
0
0
NFIC
SEUL
SEUL
GEN
2005-07-26
The Asia Foundation
2002
0
659.1 A681c
004464
2016-03-09
C- 1
2005-07-26
BK