Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion, and marketing communications / 
Kenneth E. Clow, Donald Baack. 
 - 3rd ed. 
 - India :  Dorling Kindersley,  c2007. 
 - 537 p. :  ill. ;  28 cm. 
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<br/><br/><label>ISBN: </label>9788131709962 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business.<br/>Marketing management.<br/>Advertising.<br/>Marketing communication.<br/>Brand management.<br/>Advertising design.<br/>Advertising strategy.<br/>Sales promotion.<br/>Public relation.<br/>Small business.<br/>consumer promotion.<br/>Advertising design.<br/>Advertising media.<br/>Personal saling.
<br/><br/><label>Dewey Class. No.: </label>659.1