Advertising and promotion : an integrated marketing communications perspective /
George E. Belch, Michael A. Belch & Keyoor Purani
- 6th ed., 9th ed.
- New Delhi : Tata McGraw-Hill, c2013, c2004.
- xxvi, 779, 62 p. : ill. ; 28 cm. xlii, 1016p. : ill. ; 28cm.