TY  - BOOK
AU  - Ries, Al.
AU  - Trout, Jack.
TI  - Positioning: the battle for your mind 
SN  - 9780070533752
U1  - 659.1 22
PY  - 2001///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Business
KW  - Advertising
N1  - Business
ER  -