Wells, William. <br/><br/>
Advertising :   Principles and practice / 
William wells, Jehn Burnett, Sandra Moriarty. 
 - 4th ed. 
 - USA :  Prentice- Hall,  c1998. 
 - xx, 730, p. :   ill. ;  22 cm. 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Business.<br/>Advertising.<br/>Advertising strategy.<br/> Advertising media.<br/>Strategic research.<br/>Sales promotion.<br/>Public relation.<br/>Retail advertising.<br/>International advertising.
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