Cateora, Philip R. <br/><br/>
International marketing / 
Philip R Cateora, John L Graham and Prashant Salwan. 
 - 13th ed. 
 - New Delhi :   McGraw-Hill,   c2007. 
 - xxxi, 888 p. :   ill. ;  24 cm. 
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<br/><br/><label>ISBN: </label>0070666997 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business.<br/>Marketing.<br/>International marketing.<br/>International trade.<br/>Global market.<br/>International legal environment.<br/>Market research.<br/>Global market management.<br/>Market communication.<br/>Sales management.<br/>Export management.<br/>Personal selling.
<br/><br/><label>Dewey Class. No.: </label>658.84