International marketing
Cateora, Philip R.
creator
Graham, John L.
Salwan, Prashant.
text
xxu
New Delhi
McGraw-Hill
c2007
13th ed.
monographic
eng
xxxi, 888 p. : ill. ; 24 cm.
Philip R Cateora, John L Graham and Prashant Salwan.
Includes index.
Business
Business
Marketing
International marketing
International trade
Global market
International legal environment
Market research
Global market management
Market communication
Sales management
Export management
Personal selling
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