TY  - BOOK
AU  - Cateora, Philip R.
AU  - Graham, John L. 
AU  - Salwan, Prashant.
TI  - International marketing
SN  - 0070666997
U1  - 658.84 22
PY  - 2007///
CY  - New Delhi : 
PB  - McGraw-Hill, 
KW  - Business
KW  - Marketing
KW  - International marketing
KW  - International trade
KW  - Global market
KW  - International legal environment
KW  - Market research
KW  - Global market management
KW  - Market communication
KW  - Sales management
KW  - Export management
KW  - Personal selling
N1  - Business
ER  -