Cateora, Philip R. <br/><br/>
International marketing / 
Philip R. Cateora, John L. Graham. 
 - 11th ed. 
 - New yourk :   McGraw-Hill,   c2002. 
 - xxv, 693 p. :   ill. ;   29 cm. 
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<br/><br/><label>ISBN: </label>0072398841 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Buiseness.<br/>Marketing.<br/>Marketing management.<br/> International marketing.<br/>Global marketing.<br/>International trade.<br/>Global marketing strategy.<br/>Marketing communication.<br/>Personal selling.<br/>Sales management.
<br/><br/><label>Dewey Class. No.: </label>658.84