TY  - BOOK
AU  - Cateora, Philip R.
AU  - Graham, John L. 
TI  - International marketing
SN  - 0072398841
U1  - 658.84 22
PY  - 2002///
CY  - New yourk : 
PB  - McGraw-Hill, 
KW  - Buiseness
KW  - Marketing
KW  - Marketing management
KW  -  International marketing
KW  - Global marketing
KW  - International trade
KW  - Global marketing strategy
KW  - Marketing communication
KW  - Personal selling
KW  - Sales management
KW  - International legal environment
N1  - Business
ER  -